Creating Award-Winning Websites at a Hubpot Marketing Agency

Strategy

1. HubSpot CMS Proficiency

HubSpot's CMS required extensive CSS knowledge and frequent direct stylesheet modifications. This expertise formed the backbone of the program.

Actions Taken:

• CSS Mastery: Achieved deep proficiency in CSS to customize and optimize client websites within HubSpot's CMS.

• Direct Stylesheet Work: Regularly worked directly in the stylesheet to ensure precise control over website aesthetics and functionality.

2. Developing Frameworks and SOPs

I created comprehensive frameworks and SOPs to standardize and streamline the web design and development process.

Key Components:

• Drafting Proposals: Developed templates and guidelines for crafting compelling and clear proposals tailored to client needs.

• Drafting Contracts: Established standardized contracts to ensure legal clarity and protect both the agency and clients.

• Wireframing: Created wireframing templates and processes to visualize website structures before development.

• Client Approval: Implemented a systematic approach for obtaining client feedback and approval at each stage of the project.

• Domain Migration: Developed detailed procedures for migrating domains efficiently with minimal downtime.

• Hosting Provider Switching: Established protocols for switching hosting providers smoothly, ensuring uninterrupted service.

3. Implementing the Program

With the frameworks and SOPs in place, I launched the program, managing multiple clients through a structured approach.

Client Management:

• Client Onboarding: Efficiently onboarded clients, setting clear expectations and timelines.

• Project Execution: Followed the established procedures to deliver high-quality websites tailored to client specifications.

• Communication: Maintained consistent communication with clients to ensure alignment and satisfaction.