Case Study: Driving Sales for UKG Pro through Customized Video Campaign

Challenges

The campaign's complexity stemmed from the need to customize videos to align with each client's brand specifications and ensure seamless integration with their offerings. My role involved orchestrating the entire funnel process, leveraging HubSpot to create and manage various components tailored to six distinct products within the software suite.

Solution

1. Customizing Sales Videos

We collaborated with UKG’s marketing team to produce a high-quality sales video for UKG Pro. The video was designed to be easily customizable, allowing each HCM vendor to brand it as their own.

Actions Taken:

• Script Development: Created a versatile script that highlighted the key benefits of UKG Pro while allowing space for brand-specific customization.

• Video Production: Produced a polished, professional video that could be easily edited to incorporate different branding elements.

• Customization Workflow: Developed a streamlined process for customizing the video for each client, ensuring quick and efficient turnaround times.

2. Building the Sales Funnel with HubSpot

Using HubSpot’s robust sales and marketing tools, I built or managed the creation of the entire sales funnel.

Key Components:

• Sales Pages: Designed and built 25 web pages tailored to different aspects of the UKG Pro offering.

• Customization Forms: Created forms to capture specific customization requirements from each HCM vendor.

• Order Pages: Developed order pages to facilitate the seamless purchase of the software.

• Follow-Up Communication: Crafted 18 follow-up emails to guide prospects through the sales journey.

• Custom Reports and Dashboards: Built 5 custom reports and 1 comprehensive sales dashboard to track campaign performance.

• Automated Workflows: Implemented 10 automated workflows to manage customer interactions and internal notifications.